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A Model of Global Communication Competence |
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Author(s): Guo-Ming Chen |
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We are living in a globalizing society. The development of communication and transportation technology has shrunk the world, in which the global interdependence for people and cultures becomes a norm of life. As a result, the increasing frequency of face-to-face interaction among people from different cultural, ethnic, social, and religious backgrounds demands that we develop intercultural/global communication competence, by which we know how to see things through the eyes of others and add their knowledge to our personal repertoires. In other words, only through global communication competence can people from different backgrounds communicate effectively and successfully in the globalizing society. Therefore, global communication competence becomes a critical ability for adjusting people to the demand of the 21st century. This paper attempts to delineate a model of global communication competence, which consists of four dimensions: developing the global mindset, unfolding the self, mapping the culture, and aligning the interaction. |
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Hyping and Repairing the News Paradigm in the Age of Global Media Spectacles |
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Author(s): Zhongdang Pan, Chin-Chuan Lee, Joseph Man Chan, Clement K. Y. So. |
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While many have explored the cultural transformative nature of media spectacles, this study, by analyzing how the world media staged and enacted the spectacle of the Hong Kong handover in 1997, explores the ways in which the media event logic infuses into news production and the implications of such infusion. Analyzing in details four methods of hyping a news event certification, visualization, mystification, and amalgamation as applied by media outlets from seven different political systems, this study shows that, while these methods formed a general structure for constructing the handover spectacle, their applications were situated in the political system, of which a media outlet is a part. Such system-specific hyping practices led to ideologically distinct discursive packages, or particular structures, of the same media event. Further, this study shows cultural and structural imperatives for hyping as a way to repair the news paradigm in the age of media spectacles, thus pointing to general implications of the conclusions drawn from this case study. |
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From Hidden Corner to Front Page: The People's Daily's Framing of AIDS from 1985-2003 |
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Author(s): Xun Liu, Jinxi Zhang |
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This study analyzed how Chinese national newspaper, the People's Daily, framed AIDS from 1985 through 2003. Examining the coverage of AIDS by the Chinese government's most important newspaper revealed the media agenda of AIDS in China and the government's attitude and political agenda towards AIDS. A total of 976 articles published over this nineteen-year period was analyzed using a computer assisted content analysis program (tf.idf) to identify the key words in each article. Key words were then used to identify the framing of each article. The findings demonstrated that increased attention had been paid by Chinese government to AIDS. Meanwhile, 1995, 2001, and 2003 marked the government's AIDS policy change, which was reflected in the coverage of the People's Daily. The population groups most associated with AIDS were children and women. Prevention and medical were the main frames for AIDS. Social and political aspects of the pandemic had gained attention in the late 1990s and early years of 2000. |
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The Acquisition of Audiences and Advertisers by Television Networks in the United States |
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Author(s): Jay Newell, Susan Chang |
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The increasing pervasiveness of television in the United States has provided audiences with a wide range of programming, thus forcing networks to be strategic in the way that they entice viewers to their network. The importance of on-air promotions for regular shows and/or upcoming schedules has become a necessity since most networks depend heavily upon Nielsen ratings to set their advertising rates. Subsequently, the relationship between the need for networks to acquire audiences and profit from advertising sales has led to the creation of two unique and specific departments within the network: promotions and advertising sales. This article will discuss the general structure of television networks in the United States and how the specific functions of promotions translate audiences into revenue. In addition, CNBC (owned by General Electric and part of the NBC family) will be discussed as an example of their basic strategies of national advertising sales and marketing. |
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Current Status of Internet Advertising |
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Author(s): Hairong Li |
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This paper reviews the recent advances in seven popular forms of internet advertising in the U.S., including banner ads, sponsorships, interstitials, rich media, keyword search, 3-D visualization, and advergames. Available research on each form has been examined, with special attention to factors that affect its effectiveness and potential problems. The paper also has explored directions for future research on internet advertising. |
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Theories of Intercultural Communication I |
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Author(s): William B. Gudykunst |
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This is the first of two articles on theories of intercultural communication in the United States. In this article, I begin by discussing the development of theories of intercultural communication in the United States and examining issues in theorizing about intercultural communication. Following this I review theories which integrate culture into communication theories, theories of cultural variability in communication, and intergroup/intercultural theories focusing on effective communication. In the second article, I examine intergroup/ intercultural theories that focus on accommodation, identity management, communication networks, and acculturation/adjustment to new cultures. I conclude the second article by examining issues in the future theorizing about intercultural communication with an emphasis on developing indigenous theories in China. |
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Theories of Intercultural Communication II |
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Author(s): William B. Gudykunst |
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This is the second of two articles on theories of intercultural communication in the United States. In the first article, I examined issues in theorizing about intercultural communication, as well as theories which integrate culture into communication theories, theories of cultural variability in communication, and intergroup/intercultural theories focusing on effective communication. In this article, I examine intergroup/intercultural theories that focus on accommodation, identity management, communication networks, and acculturation/adjustment to new cultures. I conclude by examining issues in future theorizing about intercultural communication with an emphasis on developing indigenous theories. |
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An Introduction to the Analytical Framework for Intercultural Communication |
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Author(s): Fred Y. Ye |
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Based on triad methodology, the author introduces an analytical framework for intercultural communication. The framework can be classified as three patterns according to the potential of native culture and foreign culture. And the potential analytical system is discussed. |
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Jackson Pollock's Drip Paintings and Islamic Sacred Art: Intercultural Communication Through Art |
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Author(s): Jingjing Z Edmondson |
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Jackson Pollock's poured (drip) paintings may seem far removed from the sacred art of Islam, one the product of a twentieth-century American responding to his private muse, the other the communal expression of a centuries-old religious involvement in evidence principally in the Middle East, Africa, and Asia. My purpose in this paper is to explore what I nonetheless find to be a number of surprising ways in which these two kinds of artistic expression can be perceived as analogous or complementary in terms of certain ideas they reflect and symbolize. While works of Pollock and of Muslim artists emanate from disparate historical and cultural environments and are executed in unlike visual styles, both types of work reconcile meaning and abstraction as a mode of artistic communication. The two types can be discerned as serving in coordinate ways to symbolize the existential primacy of forms and patterns, whether these are conceived of in natural or supernatural terms. Perhaps the perception of these and other affinities can encourage intercultural sensitivity in an often-contentious world. |
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The Oldest Communication College in the United States--the Interview of Charles T. Salmon |
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Author(s): Xun Liu |
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This dean interview is one in a series of interviews with Deans of News and Communication Colleges in America and the United Kingdom. The College of Communication Arts & Sciences at Michigan State University is the oldest such college in the country. It is one of the largest and most respected today. Dr. Charles T. Salmon, who is a famous scholar in his field, is the dean of the College. Through all of the questions and answers in this interview, we hope that it will offer our readers an opportunity for gaining more knowledge about similar colleges abroad, and that it can thus serve our readers as a guide for future reference. |
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